Jeff Gray AKA the “Santa from Atlanta”: On Creativity, Setting up a Small Business, and Getting Discovered in a Big Way (#23)

Conversation with Jeff Gray

Career advertising and marketing executive Jeff Gray approached the end of his marketing career by starting a small business, Papa Bear Bakery, from his home in Atlanta, Georgia.

It wouldn’t take long for him to be discovered by The Food Network, who found him on Instagram and invited him to join their 2020 show “Holiday Baking Championship.” On the show he became known as “The Santa from Atlanta.”

And the rest is history.